Effect of Emotional Labor on Entrepreneurial Work Engagement: A Mediating Role of Burnout

Abstract

This research sought to investigate the effects of emotional labor on job engagement. of entrepreneurs working in informal business sector of Peshawar, Pakistan. It also examines the interceding role of burnout amid emotional labor and work engagement. A total of 135 respondents were selected from Peshawar’s entrepreneurial sector. By means of simple regression and mediation analysis, the outcomes reveal that for entrepreneurs residing in Peshawar emotional labor doesn’t negatively affect their work engagement. Additionally, no mediating effect of burnout was found amongst emotional labor and work engagement. Besides, in order to earn the maximum benefit, entrepreneurs could perhaps implement the results of this particular study in their everyday routines. They need to be more informed as to how their emotions influence their quality of work. They also should understand more about adverse repercussions of involving in extreme emotional labor. Lastly, in order to be highly engaged, entrepreneurs should certainly learn to regulate their emotions constructively.

     Keywords: emotional labor, burnout, work engagement