Creativity from Stressors Perspectives in the Private Sector Universities of Khyber Pakhtunkhwa, Pakistan

Abstract

Abstract

In current environment stressors during job is important and expensive issue for numerous organizations. While, on the other side, employees are measured the greatest and an appropriate wealth for an organization. One of the greatest imperative tasks for every organization is that how to maximize creativity level of staffs toward stressors. The purpose of this study work is to analyze creativity from stressors perspectives in the private sector universities of Khyber Pakhtunkhwa, Pakistan. The current research implemented the deductive approach and quantitative method, falling in the positivism philosophy to assess and develop the hypothesized connection on the basis of current literature and theories. This research nominated 338 participants from several private higher education institutions of Khyber Pakhtunkhwa, Pakistan using the stratified sampling techniques and Krejcie & Morgan (1970) formula. Data for this study were collected from Lecturers, Assistant Professors, Associate Professors and Professors. Data were analyzed through Exploratory Factor analysis (EFA) and confirmatory factor analysis (CFA). Result of the study reveals that stressors such as role conflict and role ambiguity have significant negative relationship on creativity.  This study carries both theoretical and practical contributions. Hence, higher education institution would need to design a suitable policy for the retaining of their creative staffs.

            Keywords: stressors, role conflict, role ambiguity, creativity, private universities.