GHRM Practices and Sustainable Competitive Advantage : The Intervening Role of Green Organizational Culture

Abstract

Abstract

The objective of this research is to evaluate the effectiveness of Green Human Resource Management (GHRM) practices concerning their effect on attaining Sustainable Competitive Advantage, considering the mediating influence of Green Organizational Culture. The theoretical foundation of the study has been constructed by incorporating perspectives from resource-based views and system theories. This survey-based study followed a quota sampling technique and collected data from 634 managerial staff working at various levels of management in green certified manufacturing firms in Pakistan. The study applied SPSS software version 25 for descriptive statistics while Smart PLS software version 3 for inferential statistical analysis. The findings evidenced that Green Recruitment and Selection,  Green Training and Development, and Green Compensation Management have not only positive and significant direct associations but also positive and significant indirect relationships via green organizational culture, with the sustainable competitive advantage of the organization. Since green-certified organisations are prepared to implement GHRM practises in their facilities, practitioners and managers are advised to incorporate GHRM practises into their daily business activities in order to achieve long-term competitiveness.

      Keywords: green recruitment and selection, green training and development, green compensation management, green organizational culture, sustainable competitive advantage..