Islamic Preaching: Using Digital Media to Approach Pakistani Users

Abstract

Advancement in media technology has immensely changed the ways of disseminating information across the globe. Today, almost every religion has realized the significance of digital media to spread their religious ideology. Studies in the past have mostly looked at the function and effects of using digital media to promote Islam. The use of digital media to promote Islam in the modern world, however, needs to be explored further. Therefore, exploration of the opportunities and specific features which digital media offers to promote Islam among Pakistani users is the primary goal of this study. Including a mixed methodological approach, this study has analyzed and interpreted the data. This study has encompassed several possibilities, specific facets and features of digital platforms that can be used to promote Islam. The study findings have suggested for the religious scholars to utilize appropriate digital media platforms to spread Islamic teachings to a larger number of Pakistani users.

     Keywords: preaching Islam, Internet, digital media, Pakistan, social media