Linking Green Human Resource Management, Green Innovation and Environmental Performance to Sustainable Business Performance: Evidence from Pakistan

Abstract

This study examines the impact of green human resource management (GHRM) and green innovation (GI) on sustainable business performance (SBP) with the mediation of environmental performance (EP). For this quantitative study, data were gathered from managers of manufacturing firms in Punjab, Pakistan. A purposive sampling technique was used to collect primary data. Three hundred forty-one (341) respondents were analyzed using SPSS and smartPLS. The measurement and structural models were carried out with smartPLS, while descriptive statistics and correlation were analyzed with SPSS. Results indicate a positive and significant impact of GHRM and GI on EP and SBP. EP has a direct and positive effect on SBP. Moreover, EP mediates between GHRM and SBP, GI and SBP. It contributes to the existing body of knowledge by illuminating the connections among GHRM, GI, EP, and SBP in terms of natural RBV theory. It also demonstrates how GHRM, GI, and EP are essential within manufacturing companies to achieve SBP. To accomplish SBP, manufacturing business management must analyze their environmental performance using GHRM and GI.

     Keywords: green humane resource management, green innovation, environmental performance, sustainable business performance.