Investigating the Role of Knowledge Management Practices on Competitive Advantage

Abstract

Current study has discussed and recognized the significance of Knowledge Management philosophy, there are some important arguments related to Knowledge Management that compel to be responded in order to get more insights regarding the concept that how to adequately adopt the knowledge management phenomenon and its influence on firm’s capability and competitiveness.KMis to acquire accurate knowledge from accurate place at accurate time and in an accurate demonstrated format. While process directed illustration of knowledge management is systematic organizing of the business procedures through which knowledge is determined, acquired, communicated/disseminated and utilized. Although technology directed illustration of knowledge management are business driven processes that are communicated with web search engines in the presence of artificial intelligence body . So to face such a competitive situation Pakistani textile companies need such collaborative strategies which can give them competitive advantage. While the concept of these collaborative strategies is still on emerging stage and this motivates researcher to conduct research in this context. Textile companies of Pakistan is the target population of this research study and the data is gathered from all the provinces (Punjab, Sindh, Khyber Pakhtunkhaw, Baloshistan) of Pakistan’s strata’s. The data is collected from Pakistan’s textile companies by taking the permission from APTMA. Disproportionate sampling technique is utilized for collecting data from sample of study. The survey questionnaire was developed with the help of prior validated instrument and employed in the natural setting of organizations. The developed instrument (Questionnaire) is pre-codified. The member companies of APTMA trade association are taken as the sampling frame for this research study. By taking into account, the description of cluster probability sampling techniques is been used with 641 of sample size . Hypothesized linkage is explored via AMOS software, which is divided into two phases, CFA model and structural model analysis used for assessing the absolute model fitness. The findings illustrated that KM phenomenon and competitive advantage is positively and significantly linked with organizational culture as moderating effect. Certain limitations and contribution of the study, managerial implications and future directions are also provided in order to get deep insights of unexplored areas which are not covered in this study.