Vol. 20 No. 1 (2026): Journal of Managerial Sciences January-March 2026

Articles

• Branding and Market Positioning: A Case of SELBERIAN Sportswear in International Market

  Nisar Muhammad, Zakir Ullah

  01-16

• Evaluating the Influence of Brand Image, Service Quality, and Digital Engagement on Non-Resident Guest Loyalty in the Hotel Sector

  Mohamed Ramzan Abdul Raheem, Jayasekara, B E A, Adams

  49-70

• CEO Industry Experience and Environmental Performance in Emerging Asian Economies: Mediating Role of Organizational Ambidexterity

  Salman khan

• From Labour-Intensive to Knowledge-Driven: Structural Upgrading of the Apparel Industry in Emerging Markets — Evidence from Sri Lanka

  niluka ALGAWATTA, B.E.A. Jayasekara, L.M.F. Adams

  18-48

• Impact of Innovation and Sustainability on Customer Satisfaction in FMCG Retail of Pakistan

  Dr. Muhammad Nawaz Iqbal , Dr. Tooba Atif, Dr.Sidra Farooq Butt

  103-122