Vol. 17 No. 1 (2023): Journal of Managerial Sciences January-March

Articles

• Why Brands Fail? Antecedents and Consequences of Brand Hate. A Study of Fashion Industry in Pakistan

  Ansar Abbas, Amir Hussain Shar, Mumtaz Ali Junejo

  01-26

• Effect of Human Resources Practices on Employees’ Empowerment in Hotels

  Mohammad Hanif Khan, Dr. Altaf Hussain

  27-46

• Measuring the Impact of Green Brand Positioning on Green Brand Attitudes in the Context of Pakistan

  Neelam Akbar, Muhammad Tariq Yousafzai, Shabana Akbar

  47-70

• Evaluating the Content Validity of a Psychological Capital Scale (PCQ-12): A Prospective Study of Higher Education Faculty in Pakistan

  Afia Saleem, Atta Ullah Shah, Marium Durrani

  94-103

• Effects of Domestic Shocks to Fiscal Variables in Pakistan

  Muhammad Ali Kakar, Dr. Roohi Ahmed

  71-93